Launching quietly

If you possibly can, don't coincide your product release with your press release. There's no upside, only downsides:

• You won't be ready if you get published early (it happens)
• You won't have a chance to act on feedback from new users
• Migrating existing users will distract you

The Next Web published on GoCardless 3 days earlier than we'd planned. Thankfully the new product had been live for days.